History
From YO! Sushi to YOTEL New York
2011
YOTEL New York opens and new website goes live.
2010
YOTEL announces it is to open a 669 cabin hotel in New York.
2008
YOTEL at Amsterdam Schiphol opens.
2007
YOTEL opens at London Gatwick & London Heathrow.
2006
First lease signed for Gatwick.
2006
Financing deal signed with IFA Hotels and Resorts.
2005
Priestman Goode appointed to design premium cabin and build prototype.
2004
Simon and Gerard agree terms to work together.
2003
Gerard Greene writes to Simon – “I want to work with you on your concept.”
2002
Simon sees Japanese capsule hotels and an idea is born for the next YO! Simon flies to Kuwait BA first class and conceives ‘Language of Travel’. Conceptual drawings of more than 50 ideas by Russell and Stuart of Opius – designers.
1997
YO! Sushi opens. Soon after people start saying “you should be like Virgin and take your brand into other sectors”.
